28 Aug Infomercial – To Docufilm or not to Docufilm that is the question …..

Why the need for an infomercial?

These days quite a few top firms make a promo film of what their company is all about. Why do we think that is? Firstly, it is to be able to pass the right message to their customers, audience and fans. Secondly, by using pictorial illustrations or interviews with people involved in real events to provide factual report on a subject is what we referred to as an infomercial or even a docufilm.

Steps to achieve a superior quality Docufilm

Making a film is an Art and not Science, making docufilms is one of the most interesting, creative yet challenging projects within this realm you can get yourself into. Whether you are at genesis or revelation of your film making, you will discover that the processes are a wonderful adventure.

• Knowing your subject matter: Content is key. The theme and subject you are portraying to the viewers is integral to success. It could be the journey of your company so far, your principles, thought leadership path, future aspirations or product and services.
• Research: On any subject matter you are writing on someone must have written something about it or related to it. To achieve a solid end, you must research on related information’s on what you are seeking by doing a lot of diggings and follow leads.
• Plan Making: This is where the structure comes in, the style, is there any existing footage or photos that will help your story, who are your primary characters, prepare your story points or questions, get a voice over person to preside on your docufilm, preparation of script, filming some exiting locations. All this are what you need to plan before you shoot any film. In the industry they call it your script.
• Shooting: What typed of docufilm are you making? The correct team, right cameras, lighting and sound quality are key here. Also make sure when shooting an event or film, you capture a variety of angles and perceptions to have options. Knowing where to position your cameras in the case of interviews is also very important.
• Editing: This is like bringing together a big puzzle, where you edit video, pictures and audio aspects of your shooting to compromise and make a quality finish.
• Check for legal and copyright issues: it is very important to follow the company or industry rules when you are sending any information to the social media. Read-more
• Distribution: Having gone through all this process, this is where you release your film to the public so the right platform is essential.

Ready to make your firm known to the world?  Are you ready to take your Infomercial or Docufilm, to the next level? Then we at emca have got you covered. Give us a call today to help you turn your dream in reality!!!

Photo credit: emca

Moyomola Esther Bodunde

emca