We helped the in-house communications team create, formulate, communicate, market, identify key senior executive media houses speakers and panellists.

Our aims were –

• To deepen and foster cordial relationship and interaction between the Bank and Soft Sell Publishers and the New Media practitioners i.e. Online Bloggers Community.

• To interact and extract, feedback on issues relating to the Bank and its performance as well as its relationship with the Media through to the general public.

• To build a community of Media promoters for the Bank in line with the Net Promoter System.

• Educate the practitioners on a topical issue linked to ethics that speaks and adds socio-economic sensibility for their own-professional development and thereafter create a pathway to international recognition.