13 Nov HOW TO PLAN A PRODUCT LAUNCH

As always, the very first step will be to contact emca as we can help you develop, plan and manage the whole process to deliver an impactful  event within reasonable budget. Below are some important boxes to check for a successful product launch.

Define Your Target Audience and Understand How To Reach Them

Understand your target audience. This is critical because the language, channels and information you use to communicate with and appeal to one demographic may not be as effective with another. Clearly defining your target audience gives you direction in your marketing, facilitates more consistency in your messaging and allows you to authentically connect with your customers. This then informs your decision as to how to reach them effectively, both with adverts and mentally.

 Articulate your message

This begins with having a deep understanding of the challenge your product is solving and who the product is meant for.  It is important to think this through thoroughly as this will define how you will approach your messaging.

Have a Defined Brand

Apart from having a good product, it helps to have a distinct brand that your target audience will be happy to identify with. Also secure your domain name, trademark, social media accounts, etc.

Invest in Public Relations

A well planned and strategically executed PR campaign will help set the stage for a successful product launch. Depending on the target audience, Press releases, social media campaigns, sending out product samples, pre-launch dinners/cocktails, etc. are some of the ways to create buzz leading up to the launch.

Budget

This is one of the most important topics that must be discussed as all the planning for your product launch will most likely revolve around it. Discussing the budget with your event planner early enough will help them give you the best options and deals for your event.

Engage the Event Planner

This is crucial and allows you to focus on networking with your guests and engaging them about your products at your event. Great event planners will help your run a hitch-free event and maximize the impact of the event.

Photo credit: the internet

Ijeoma Okoli

emca