22 Jan Artificial Intelligence in The Future of Events: The Revolutionary Chatbots

Artificial intelligence tools such as Event Apps and Chatbots has begun to gain prominence in the event industry in recent years and its influence is estimated to continue to grow. These applications help with communication and customer service management at events thus helping to maintain order while relieving the event planner the burden of reaching and answering to everybody’s needs and questions individually.

What is a Chatbot?

A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner. You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It is that ability to assist, that cements chatbots as a new wave of communication in event support.

Chatbots come with numerous advantages to the event planner and the guests.

Advantages to the event planner:

1. Low cost entry and sustainability for all event types: Because of their method of implementation, chatbots are particularly suited to smaller events, offering a communication method without the complexity of a fully-fledged event app and is suited for all event types!
2. Speedy implementation: Chatbots have a more rapid implementation timeline than event apps and can be easily deployed in weeks.
3. Real time insights: Chatbots also give event profs real-time insight into levels of attendee engagement and satisfaction. They enable you to look at data as it’s happening at the event – what questions are being asked the most? Are there any recurring problems attendees are having?
4. Event Team Support: Chatbot provides a great deal of support to the event team as it aids in the management of guests enquiries from the lead-up to the event till the event date, saving manpower that would have been dedicated to managing these enquiries.

Advantages for event guests:

1. Immediate 24/7 Support: Chatbots are available around the clock to respond to guests’ enquiries faster than humans can. Answers to queries such as “what’s the wifi password?” or “what time is dinner?” are received easily without fuss or the stress of going through emails and paper materials.
2. Easy to use interface: The Chatbot interface is very easy to use and anyone who can get online can use it.

How exciting! Will you be open to using chatbots for your next event?

Photo credit: the Internet

Ijeoma Okoli

emca